Merchants Overseas' Blog

New SWAROVSKI ELEMENTS FALL/WINTER 2012/13 INNOVATIONS ARE HERE!

Posted on: September 6, 2011

SWAROVSKI ELEMENTS FALL/WINTER 2012/13 INNOVATIONS ECHO THE CITY BEAT


This season’s innovations mirror the trend towards rediscovering natural beauty in the city. With its mix of cultures and creativity, along with an urge to preserve our urban environment, the city provides inspiration for the latest crystal additions from SWAROVSKI ELEMENTS’ design studio.

The newest shades to grace the SWAROVSKI ELEMENTS spectrum reflect this spirit: Denim Blue and Crystal Petrol Pearl echo the powerful associations of the color blue, known for its calming effect, its sense of optimism and its connection with the blue planet, our natural habitat.

 

Crystal Antique Pink, on the other hand, brings to mind a re-engagement with nostalgia and romance.

The Fusion Concepts assortment has been enhanced with the subtle sheen and versatility of six new Ceramics colors for Fall/Winter 2012/13, heralding a revival of the classic cuts. One such example is the androgynous Twist Sew-on Stone, mirroring a key look this season, balanced by the softening effect of the new Ceramic Heart.

The highly successful Crystal Mesh XL has been extended to include the discreetly glamorous Ceramics Mesh XL, which now offers nine colors. 

New crystal stones include Graphic Flat Back Hotfix and No Hotfix, with their interplay between yin and yang, rough and smooth, reinforcing the cross-gender trend. Sorbet shades give a nod to 1950s nostalgia in the smoothly tactile Cabochon Flat Back Hotfix range, while the transformative power of Sew-On Stones has been intensified by the glittering new Rivoli, XILION, Oval, Navette and Drop Sew-On Stones.

 The simpler indents of the Contour Baguette Fancy Stone is an elegant update on the traditional baguette shape, while the Graphic Fancy Stone’s offbeat irregularity perfectly suits the gender-neutral look.

Long treasured for its brilliance, XILION Heart’s upgrade has further cemented its unrivalled position.

Beads radiate retro appeal, illustrated by the Wild Heart Bead’s rock ‘n’ roll edge. The newest colors of Manish Arora’s delightful ‘Love Story of the Heart’ pendant echo this, while the geometric lines and faceting of the Rhombus Pendant suggest an updated ’40s classic.

Semi-finished Products have an impressive roll-call of innovations and line extensions, from the Crystaltex-it Chaton Motives and half-circular Eclipse Flat Backs Hotfix, to Graphic Flat Backs Hotfix and Classic Square Flat Backs Hotfix. Crystal Fabric and Crystal Rocks have also received eye-catching new effects and colors. Crystalex Chaton Bandings, with its myriad XILION chatons, plus a dazzling range of Crystal Pearl Buttons and a vast array of tiny sparkling Rondelle Bars complete the line-up.

These innovations are a tribute to all the artists and craftsmen who draw inspiration from the exhilarating cultural references of the city, and translate their experience into dazzling creativity.

CALL 800-333-4144 FOR MORE INFORMATION.  MORE PHOTOS AND ORDER FORMS COMING SOON!!

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