Merchants Overseas' Blog

New Swarovski Brand Change for Designers, Manufacturers and the DIY Resellers!

Posted on: July 12, 2010

Merchants Overseas, Inc. Announces…

New SWAROVSKI ELEMENTS Branding Program Upgrade for the Designer/Manufacturer ~&~ Re-Seller Markets

Providence, RI (July 12, 2010) – Merchants Overseas, Inc. the leading US distributor and largest Recommended 5-Star Dealer of Swarovski Elements (crystal components), announces a new Swarovski® International branding initiative for the Designer/Manufacturer  ~&~ DIY Re-Seller Market that all Swarovski branded partners and crystal lovers will be thrilled about.

Effective June 2010, Swarovski® initiated a slight upgrade in their branding.  Basically, CRYSTALLIZED™-Swarovski Elements is now SWAROVSKI ELEMENTS.  This branding change better reflects Swarovski components as the premium brand for loose crystals with a stronger emphasis on the globally recognized Swarovski brand.

As a branded partner, having a Made with SWAROVSKI ELEMENTS label on your product or package …or…Create Your Style with SWAROVSKI ELEMENTS mark on  store signage, website, newsletter, print materials, advertisements and more serves as a sign of authenticity and the highest product standards.

The SWAROVSKI ELEMENTS branding programs are designed to identify and support designer/manufacturers, stores or websites that promote the high-end crystal product.  Branded partners receive many benefits including private website access, monthly communications, inspirational/instructional guides, up-to-date news & events, and more.

Becoming a SWAROVSKI ELEMENTS branded partner also gives you access to private educational conferences focusing on in-depth product and application training, marketing ideas and merchandising display plans … to enhance your company and increase sales.

The new SWAROVSKI ELEMENTS branding initiative includes upgraded logos for all branded partners, keeping the same simple elegance the global brand has demonstrated since 1895.  As a Recommended 5-Star Dealer of SWAROVSKI ELEMENTS for more than 57 years, Merchants Overseas, Inc. is excited to support the initiative and its’ own new 5-Star Dealer logo featured on, the MO Blog and Twitter.

For more information on the SWAROVSKI ELEMENTS branding initiative or on how to become a SWAROVSKI ELEMENTS branded partner, email


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