Merchants Overseas' Blog

Details on The Crystallized Swarovski Branding Change!

Posted on: June 3, 2010

Effective June 1, 2010,  Swarovski® announced that they will be initiating a slight change in their branding.   Basically, “CRYSTALLIZED™ – Swarovski Elements” is now only  “SWAROVSKI ELEMENTS”.  This branding change was done to better reflect Swarovski® components as the premium brand for loose crystals in the marketplace with a stronger emphasis on the Swarovski® brand.

Before…..

After……


If you are a designer who is already a branded partner with Swarovski®,  you will be contacted directly about the change.  For those designers who are not a branded partner but are using SWAROVSKI ELEMENTS in their designs, you can find more information at  http://www.crystallized.com or you can also contact us at info@merchantsoverseas.com

As a branded partner, having this label on your products serves as a sign of authenticity and the highest standards of design.  This distinctive trapezoid-shaped tag will assure your customers all around the world that the design pieces are made with genuine SWAROVSKI ELEMENTS.


If you are a member of the Create Your Style™ with SWAROVSKI ELEMENTS program, you too will receive a new label like the one featured above.  If you are not already participating, The Create Your Style program is designed by Swarovski to identify and support bead stores, resellers and websites that promote the SWAROVSKI ELEMENTS product.  As a CREATE YOUR STYLE partner, you will received monthly communications from Swarovski® specifically for the CYS customer, including inspirational mailing, events, news etc… For more information visit www.create-your-style.com

Please comment with any additional questions or contact us at info@merchantsoverseas.com.


Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email!

Join 56 other followers

RSS Bookmark Us!

  • Please Visit Our New Blog
    Hello friends. Our blog has moved to http://modesignclub.tumblr.com/. Please visit us.
  • Save on in-stock Crystal & Crystal AB #5328 Bicone Beads
    April 9, 2012   For a limited time, you can save up to 10% on the best-selling SWAROVSKI ELEMENTS #5328 XILION BICONE BEAD. Here’s How: Mix and match any size (2.5mm-10mm) of our in-stock Crystal and Crystal AB #5328 beads. The more you buy, the more you save. View your savings by quantity below: Purchase […]
  • April Inspiration for SWAROVSKI ELEMENTS
    Beads Pendants Fancy Stones (in settings) Cupchains, Channel linkchain April Inspiration: A Stunning Sparkler San Francisco-based designer, Liz Palacios created this sparkling necklace of cascading SWAROVSKI ELEMENTS. Create Your Own Design with the latest SWAROVSKI ELEMENTS Whether you’re looking for beads, pearls, pendants or something else, Merchants Over […]
  • Create Your Style with SWAROVSKI ELEMENTS Mini Projects
    CREATE YOUR STYLE MINI PROJECTS!! FEATURING THE NEW SWAROVSKI ELEMENTS INNOVATIONS Beautiful Mini Projects you can Do Yourself!! Try making the Egyptian Gem Collar Necklace featuring the New SWAROVSKI ELEMENTS Gem Pearl Colors, or the Evolution of Rose Peach Collar made with the new Rose Peach beads and pearls, a Quintet of Crystal Pearl Gems […]
  • New SWAROVSKI ELEMENTS CYS Instruction Guide!
    The New “Ethnic Strings Collar”   from  CREATE YOUR STYLE WITH SWAROVSKI ELEMENTS   This easy do it yourself instruction guide features the new SWAROVSKI ELEMENTS Spring/Summer Innovations! It utilizes the new Color Blends, New Gem Color Pearls, and the New Crystal Luminous Green Pendant!   CLICK HERE for your FREE instruction Guide!!

Facebook Us!

Shop For SWAROVSKI ELEMENTS

Tweets!

Vote For Us on BlogTopList.com!

blogarama - the blog directory
Blog Directory & Search engine
Bead Directory
Blog Directory by Blog Flux

Art Jewelry Studios

Art Jewelry Studios
JewelryWholesalers.us

Oldies but Goodies!

Jewelry Supplies

Gemstone Directory

Jewelry-Making.net

Jewelry-Supply.org

PearlsDirectory.com

Wholesale-Beads.org

%d bloggers like this: