Merchants Overseas' Blog

Details on The Crystallized Swarovski Branding Change!

Posted on: June 3, 2010

Effective June 1, 2010,  Swarovski® announced that they will be initiating a slight change in their branding.   Basically, “CRYSTALLIZED™ – Swarovski Elements” is now only  “SWAROVSKI ELEMENTS”.  This branding change was done to better reflect Swarovski® components as the premium brand for loose crystals in the marketplace with a stronger emphasis on the Swarovski® brand.



If you are a designer who is already a branded partner with Swarovski®,  you will be contacted directly about the change.  For those designers who are not a branded partner but are using SWAROVSKI ELEMENTS in their designs, you can find more information at or you can also contact us at

As a branded partner, having this label on your products serves as a sign of authenticity and the highest standards of design.  This distinctive trapezoid-shaped tag will assure your customers all around the world that the design pieces are made with genuine SWAROVSKI ELEMENTS.

If you are a member of the Create Your Style™ with SWAROVSKI ELEMENTS program, you too will receive a new label like the one featured above.  If you are not already participating, The Create Your Style program is designed by Swarovski to identify and support bead stores, resellers and websites that promote the SWAROVSKI ELEMENTS product.  As a CREATE YOUR STYLE partner, you will received monthly communications from Swarovski® specifically for the CYS customer, including inspirational mailing, events, news etc… For more information visit

Please comment with any additional questions or contact us at


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