Merchants Overseas' Blog

New Swarovski Stores In New York and Hawaii

Posted on: April 5, 2010

Swarovski is continuing to put its crystal footprint all over the world, with the brand currently preparing to open two Swarovski stores in Manhattan, New York  and a 3rd in Hawaii.

The 2 new Manhattan stores will be the first in New York City to feature the Austria-based brand’s “Crystal Forest” retail design concept, join five Swarovski brand stores already in the city, plus a Swarovski Crystallized concept store in Manhattan’s SoHo neighborhood.

Created with the intent of maximizing the play of light on different materials, the Crystal Forest design was created in collaboration with award-winning designer Tokujin Yoshioka.


The product offering at the Crystal Forest stores will be the same as that available at Swarovski’s other branded stores–a mixture of fashion jewelry, timepieces, electronic gadgets and home décor products –with assortments that vary slightly per store to reflect the personality of the town, neighborhood or street where the boutique is located.

The first of the new stores in New York will open at 1540 Broadway in Times Square on May 14 and will be followed by a second store opening at Penn Plaza in June.

Swarovski also plans to open its third Hawaii boutique, with a new one on Kalakaua Avenue in Waikiki in May.

The new boutique will open in the space of the former PUMA shoe store at 2150 Kalakaua Ave., between Oakley and Whaler’s General Store.

Swarovski has a boutique at Ala Moana Center in Honolulu and one at Whaler’s Village in Lahaina on Maui.

Worldwide, the company counts more than 1,700 boutiques in 120 countries.

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